Now onboarding in Reno & Las Vegas

Give every buyer
a clearer path to closing.

KeyCountdown is a white-label homebuying tracker and educational guide that real estate agents provide to their clients. Personalized with your logo, colors, and name, it lets buyers follow their purchase from offer accepted to closing, understand each step in plain English, and learn about important local requirements.

Agents update progress in just one tap, keeping buyers informed, confident, and asking fewer “Where are we?” questions.

Your brand. Your clients. One simple link. No apps or logins required.

Claim a founding spot See the buyer’s view
We set up your branding and load your first deal. Backed by a refund guarantee.
A young woman sits on the wooden front steps of a modest home at golden hour, coffee in one hand, checking her phone.

Nobody explains the middle.

After the offer is accepted, weeks pass with little visible progress. Buyers fill the silence with worry. Agents fill their days with the same answers.

A woman lies on an orange couch in a bright room with plants, one hand pressed to her forehead, frowning at a text on her phone.

Buyers are anxious.

“Underwriting,” “escrow,” and “appraisal” are unfamiliar words. A long inspection report can feel like bad news, even when it’s routine.

Agents repeat themselves.

What’s happening now? Is this normal? What do I need to do? You answer the same questions on every deal, usually at night.

Silence reads as trouble.

When nothing is visible, buyers assume the worst. An always-current page replaces the silence with clarity, and with trust in you.

The real product

The tracker is the interface. The guidance is the product.

  • What’s happening now, in plain words
  • Is this normal? Typical timing, common delays, honest reassurance
  • Your to-do, or “nothing needed from you”
  • What’s next, so there are no surprises
Step 7 of 11

Loan underwriting

What’s happening now
An underwriter is double-checking your income, savings, and the appraisal before final approval.
Is this normal?
Typically 1–3 weeks. Lots of document requests are normal, even for papers you’ve already sent.
Your to-do
Reply to lender requests quickly. Hold off on new credit.
What’s next
“Clear to close,” the lender’s green light.

Three steps. One tap to stay current.

Built so keeping it up to date takes seconds, because a tracker nobody updates is worse than none.

  1. 1

    You create the deal.

    Add the buyer, the address, and the key dates. Pick the city and the local checklist is built for you.

  2. 2

    Your buyer gets a link.

    No app and no account. They bookmark it and can opt in to text updates.

  3. 3

    You advance in one tap.

    Preview the text, add a short note if you like, and confirm. Undo is always there.

A smiling man relaxes in a bright, airy space, reading his phone with an iced coffee in hand.
A single-story stucco home with a tile roof, rock-and-cactus desert landscaping, and tall palm trees against a blue sky.
A two-story tan stucco house with a clay tile roof and low desert shrubs under a bright, cloud-streaked sky.
A row of tile-roofed homes at the edge of the desert, with snow-capped mountains rising behind them.

Built for Nevada first

Local rules, already on the checklist.

Every city has its own paperwork. Pick the city and each buyer gets a checklist for where they’re buying: the state disclosures, the county’s transfer tax, and the local surprises that catch people off guard.

  • Each item is labeled: required by law, set by contract, or good to know
  • Every rule links to its official source
  • You can tick items off, hide them, or add your own

See a Reno buyer’s checklist

What it means
What to do

We check each rule against its official source and mark it “reviewed” only after a local professional has read it. These cards are in draft while that review happens. General information, not legal advice.

White-label

Your brand.
Not ours.

Every buyer sees your logo, your name, and your colors at the top of their page, so it feels like a service from your office, not another app. Our name stays in small print at the bottom.

Try the branding panel
Three colleagues of different ages gather around a laptop at a white table in a bright office with tall windows.

Share with family

Bring the whole family along.

First-time buyers lean on parents, partners, and co-signers. One tap copies a view-only link, so the whole circle can follow along without calling you.

Preview the family view
An older couple stands close together outdoors, smiling as she shows him something on her phone.

Why I built this

I bought three homes. I felt lost every time.

BryanFounder

30-second quiz

Is this for you?

Five questions. Be honest. Nobody’s watching.

1Do you answer the same “where are we?” questions on every deal?
2Have you ever zoned out halfway through explaining underwriting for the third time this week?
3Do you get that “here we go again” feeling when a certain client’s name lights up your phone?
4Do buyer texts follow you to dinner, your kid’s game, or bed?
5Do you wish your buyers just knew what’s normal, so they’d stop assuming the worst?

Answer all five to see your result.

Done for you, then yours.

We set up your branding and load your first deal. You send the link.

Founding Agent: $249/year, locked while you stay a customer

The Five-Star Buyer Kit For agents

$249/year

Regular price $399/year or $49/month.

  • Your branded buyer tracker. Unlimited deals
  • Done-for-you setup: 10 minutes of your time, live within 1 business day
  • Plain-language guidance for all 11 stages
  • One-tap updates with a text preview you approve
  • Local-rules checklist for Greater Reno, Carson City, and the Las Vegas Valley
  • View-only family links
  • Plus five bonuses
Claim a founding spot

Now onboarding in Reno & Las Vegas.

The “Our Buyers Get This” Program For brokerages

Priced by team size

White-label for your whole office.

  • Your logo, colors, and office name on every buyer’s tracker. We set it up, you approve it
  • 45-minute live agent training, plus a recording
  • Office template pack and a recruiting one-pager
  • Compliance pack and a quarterly check-in
Book a 20-minute walkthrough

Founding brokerages: setup fee waived and rate locked for 24 months. Tier prices are early-access pricing and may change for later customers.

The Keep-It-Current Guarantee

Use it on two real deals. If it doesn’t earn its place, we refund everything.

Update each stage as it happens (within 2 days) on two live deals. If it didn’t save you time or calm your buyers, tell us within 30 days after the second deal reaches Clear to Close, or at 120 days, whichever comes first. Brokerages get the same terms for a pilot of 3–5 agents.

Every founding agent also gets

  • First-Time Buyer Welcome KitText and email scripts, plus a one-page “what to expect” handout.
  • Five-Star Ask KitClosing-day and follow-up scripts for asking every client, never only the happy ones.
  • “Our Buyers Get This” One-PagerAn editable PDF in your brand, for recruits and buyer meetings.
  • Buyer Consultation Add-OnThree slides and talking points to show how updates work.
  • Keep-It-Current 30-Day PlanA simple routine, calendar reminders, and a five-line checklist.
Does it pay for itself? Do the math with your own numbers

Savings calculator

Time back each year

10 hours

Worth about

$750

These are your numbers, not a promise. No tracker removes every question, so a cautious estimate is the honest one. It doesn’t count reviews or referrals, which are harder to put a number on.

The honest part.
  • This is an early product. We’re testing with agents in Reno & Las Vegas.
  • Text updates are previews and copy-paste templates for now. Automated sending comes after carrier registration.
  • Updating a stage is one extra step, about 20–30 seconds. There’s no transaction-manager integration yet.

Apply for a founding spot.

We’re onboarding a small founding group by hand. Tell us about your office and we’ll be in touch. We won’t share your details.

A hand holds up a single house key, with a smiling woman blurred in the background.